Pigment

The color itself — ground, milled, and named.

The color itself

Pigment is where paint starts: minerals and oxides and lake dyes, ground fine and bound into color you can hold in your hand.

What we grind

blues     ultramarine, cobalt, cerulean
ochres    yellow, red, raw and burnt
earth     umber, sienna
lakes     alizarin, rose madder

Why it matters

Single-pigment color mixes cleaner and lasts longer. Learn your pigments and you stop guessing at the palette.