Pigment
The color itself — ground, milled, and named.
The color itself
Pigment is where paint starts: minerals and oxides and lake dyes, ground fine and bound into color you can hold in your hand.
What we grind
blues ultramarine, cobalt, cerulean ochres yellow, red, raw and burnt earth umber, sienna lakes alizarin, rose madder
Why it matters
Single-pigment color mixes cleaner and lasts longer. Learn your pigments and you stop guessing at the palette.